“Adding the brand’s athlete community, authentic storytelling and premium content offering to our portfolio is an incredible asset.”Īs part of the Minute Media sports portfolio, the Players’ Tribune will continue to exist as a standalone brand but with the benefit of expanded global reach and access to an integrated publishing platform that includes audience-development tools. Recently Concluded Email Insider Summit May 1 - 4, 2022, Hilton Head Brand Insider Summit QSR April 27 - 30, 2022, St. “The Players’ Tribune represents one of the most dynamic sports digital media brands in the world,” said Asaf Peled, founder and CEO of Minute Media. The company said Players’ Tribune is its third - and largest - acquisition to date. Explore available opportunities in the Sun-Times Media Kit and contact our team at to get started. Minute Media said the acquisition enhances its sports lineup, by combining premium player access from the Players’ Tribune, sports-media insights with The Big Lead, fantasy and sports betting through its partnership with FanDuel, and storytelling from fans’ point-of-view with 12up, 90min and DBLTAP. With a full suite of print, digital, social media, audience extension and creative services, our team is ready to help you reach your target market, amplify your message and grow your footprint in Chicagoland and beyond. Law.com provides unparalleled access to key players across the legal industry. In the last two months, deals in the sector have included Vice buying Refinery29 Vox Media buying New York Media and Group Nine Media buying PopSugar. The Connecticut Law Tribune is a weekly newspaper published by ALM Media. The Players’ Tribune-Minute Media pact comes after an uptick in similar combinations. Jeter will continue to be directly involved in the Players’ Tribune business as the founder and he’s joining Minute Media’s board of directors. “We’re looking forward to continuing to give athletes a voice - around the world.” Combined they reach more than 188,000 households and businesses every Thursday (weekly edition) and last Thursday (monthly edition) of the month. “When we led this category of athlete-driven stories five years ago, we couldn’t imagine The Players’ Tribune would transform the landscape the way it did,” Jeter said in a statement. Trib Total Media publishes 11 weekly and 5 monthly mailed, local newspapers that deliver hyperlocal news and information across the Pittsburgh region. Minute Media said it will provide enhanced technology, infrastructure and global reach to fuel the growth of Players’ Tribune. The Players’ Tribune joins Minute Media’s owned-and-operated destinations 90min, 12up, DBLTAP, Mental Floss and The Big Lead.
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